Sony Music

Tuure Boelius

Artist Branding     Visual Identity     Production

In a new chapter of his artistic journey, Tuure Boelius opened a fresh page and sought an updated artist image to support his latest album project. Tuure’s new music is a backdrop of dark, expressive modern pop, painting the lyrics with the narrative of a young man’s process of maturation. Simultaneously, as the music became more somber, the artist’s style evolved into a more mature and masculine direction.

We curated a minimalist visual identity around Tuure, putting the spotlight on the renewed artist himself. The old Tuure was vibrant and surprising, while the new Artist Tuure is calmer, more understated, and self-assured – an internationally acclaimed pop star.

Hard work always beats talent, so get…

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Creative Oy


Mariankatu 7A,
00170 Helsinki


Janne Honkaniemi
+358 50 3018502‬

New Business

Janne Tarvonen
+358 40 8401718

Sanna Vuori
+358 50 3301515

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