Kacho Fugetsu

Brand identity     Design     Brand launch    Copywriting

Kauas transformed OM SYSTEM’s brand identity from a Japanese tech brand into a unique outdoor brand, embracing the essence of nature. This evolution was inspired by the ancient Japanese philosophy of Kacho Fugetsu, emphasizing the beauty and profound experiences of nature. Through extensive research and collaboration, Kauas integrated this philosophy into every aspect of the brand, from videos to design elements, aligning technology with nature and marking a new chapter for OM SYSTEM.

This was not at all what I imagined when I first thought about the word Ka-Cho-Fu-Getsu, but this actually explains the Japanese ideology behind the concept very well and it feels authentic. Great job!

Akihiko MurataExecutive Officer at OM SYSTEM
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Mariankatu 7A,
00170 Helsinki


Janne Honkaniemi
+358 50 3018502‬

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Janne Tarvonen
+358 40 8401718

Sanna Vuori
+358 50 3301515

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