Rakennusteho – Quality of life

Luova Työmaa and Rakennusteho approached us with a brief of the challenging question, what quality of life truly means. We built the campaign of two ad films which focused on finding the quality from everyday small things such as friends, hangouts, nature, exercise, home, aesthetics and living in the moment. How quality construction can support a better quality of life. Besides the main films, there was a collection of still photos produced to use in digital and print advertising.


Client: Rakennusteho
Agency: Luova Työmaa

Creatives (Luova Työmaa): A-J Ahponen, Ville Koivuniemi
Client Director (Luova Työmaa): Mari Ylinampa

Director: Janne Amunét
Executive Producer: Olli Keskinen
Producer: Hanna Heikkilä
DoP: Johan Wasicki
1st AC: Jan Granström
Key grip: Ake Arminen
Gaffer: Ville Tolvanen
Photographer: Olli Keskinen
Stylist: Aino Heiniö
MuaH: Emma Räsänen

Edit: Jeremias Nieminen
Color grading: Toast Post
Composer: Ben Winwood
Sound design: Juho Salaterä
Retouch: Joonas Tsokkinen