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Rakennusteho – Quality of life

Luova Työmaa and Rakennusteho approached us with a brief of the challenging question, what quality of life truly means. We built the campaign of two ad films which focused on finding the quality from everyday small things such as friends, hangouts, nature, exercise, home, aesthetics and living in the moment. How quality construction can support a better quality of life. Besides the main films, there was a collection of still photos produced to use in digital and print advertising.