Yeppo, a leading Nordic retailer specializing in Korean beauty, sought to deepen emotional connections with a broader audience. The challenge was to convey the sensory experience of K-beauty in a concise, versatile format.

The resulting 20-second brand film centers on the tactile and emotional aspects of using Yeppo’s products. Studio-crafted stills showcase diverse hands interacting with skincare items, set against minimalist, brand-colored backdrops. Playful animations featuring Yeppo’s Yagwa characters add a layer of warmth and care. The film’s design ensures adaptability across various channels, reinforcing Yeppo’s identity as a trendsetting, community-focused brand in the K-beauty space.