campaign concept copywriting production post-production
where do you see yourself in five years?
A creative take on Wilfa’s 5-year warranty, turning a common question into a memorable brand message.
Wilfa, a design-oriented Nordic home appliance brand, wanted to highlight its exceptional 5-year warranty in a way that resonated with customers.
We connected the idea to a familiar question: where do you see yourself in five years? For Wilfa’s high-quality products, the answer is simple: “right here,” exactly where the customer intended.
The film concept, for a 10-second TV commercial, focused on a five-year time lapse in a beautiful kitchen with Wilfa products. The campaign highlights that while life evolves and people change, some things—like Wilfa’s high quality—remain.
The campaign delivered a significant boost in sales, especially in Finland, reinforcing Wilfa’s position as a trusted choice for long-lasting appliances.
let’s work
together
Kauas Creative Oy
Mariankatu 7A,
00170 Helsinki
Finland
Company
Janne Honkaniemi
janne.honkaniemi@kauas.fi
+358 50 3018502
New Business
Janne Tarvonen
janne.tarvonen@kauas.fi
+358 40 8401718
Sanna Vuori
sanna.vuori@kauas.fi
+358 50 3301515