Twistbe

spatial design

creative concept spatial design graphic design layout photography

creating space for conscious beauty

Designing Twistbe’s identity into an attention grabbing exhibition experience.

Twistbe, a Finnish pioneer in holistic skincare and conscious beauty, wanted to stand out at an upcoming I love me exhibition.

Known for its strict curation of skincare, beauty and wellness products, as well as their sustainable philosophy, Twistbe needed to bring its recently renewed visual identity to life across physical touchpoints. The challenge was to create a cohesive and approachable brand experience that would reflect Twistbe’s expertise, values, and trustworthiness.

Kauas refined and reinterpreted the existing visual guidelines, adjusting their use to feel natural and authentic to the brand. We designed the exhibition experience from concept to completion. Beyond the exhibition space itself, we designed print materials like bags, flyers, and cards, bringing Twistbe’s fun, welcoming and expert-driven personality to life in every detail.

The result is an exhibition presence that feels both elevated and approachable, inviting visitors to discover Twistbe’s story through design, detail, and atmosphere. Early feedback points to significantly increased visitor engagement, stronger brand visibility, notable growth in social media reach, and an overall positive response from audiences.

”It was an absolute pleasure working with the Kauas team. They are true professionals; great listeners who understand the client’s wishes, articulate things you might not even know how to express yourself, and keep the project moving forward on schedule.
Veera BrücklerCEO and founder @ Twistbe

Early feedback points to significantly increased visitor engagement, stronger brand visibility, notable growth in social media reach, and an overall positive response from audiences.

”The expo identity was built around three key visual elements. Oversized beauty product cutouts ensured playfulness and clearly communicated what visitors could expect from Twistbe's selection. The bold use of the purple tone ensured strong brand alignment and recognisability. Finally, an organic, skincare-inspired shape flowed through the layouts and stand structures, not only bringing visual rhythm to the area, but also serving as a way to structure information.
Annika LeppäahoArt Director, Kauas