A brand nearly every Finn knows—a true icon that, in classic Finnish modesty, had quietly stayed in the background for some time. Our collaboration began with refreshing the brand’s visual storytelling and highlighting its modern product range.

The updated look was rolled out across all channels and new product launches quickly caught retailers’ attention. Tunturi became a top priority also in their marketing campaigns, earning nationwide visibility without requiring additional media investments from Tunturi itself. This multi-channel approach boosted sales and restored the brand to its rightful place as a beloved leader in its field.

In the film, we celebrated Tunturi’s Finnish roots with a relatable, lighthearted story that truly resonated with the audience.

Like the brand, Tunturi riders don’t take themselves too seriously.