Since 1922, Tunturi has inspired people to experience the joy of cycling, from quiet city streets to rugged forest trails. For their latest bicycle lineup, we produced a series of product and brand films along with still photography that highlight each bike’s unique character and the environments they are made for.

The campaign focused on the pure feeling of cycling, the freedom, flow, and connection to nature rather than technical details. Every element, from sound design and music to casting and styling, was crafted to reflect Tunturi’s authentic Finnish heritage and the diversity of its riders.

The result is a cohesive, cost-effective campaign that bridges Tunturi’s century-long legacy with the emotion and energy of modern cycling. This production was made in collaboration with Faromedia.