Tunturi, a true Finnish icon known by nearly every Finn, had quietly stayed in the background in recent years. Our goal was to refresh its visual storytelling, highlight its modern product range, and restore its position as a market leader.

We updated the brand’s product marketing across all channels, launched new products that caught retailers’ attention, and created a film celebrating Tunturi’s Finnish roots with a lighthearted, relatable story. The campaign resonated deeply with audiences, reinforcing the brand’s personality.

Retailers prioritized Tunturi in their own marketing, boosting nationwide visibility without extra media investment. The renewed presence drove sales and strengthened the brand’s market position. In 2024, Tunturi was named Finland’s most appreciated bike brand, marking a milestone in its revival.

Done together with FaroMedia.