Porsche, the world’s most iconic sports car brand, wanted to strengthen its connection with the Nordic audience. To launch the Taycan Cross Turismo, they needed a campaign that felt both aspirational and locally relevant.

Global car ads often feel detached from Nordic lifestyles. We bridged that gap by tapping into a core regional value: the need to recharge in nature. Our concept linked this to the Cross Turismo’s ability to handle rugged, remote roads, bringing performance and serenity together.

Starring Finnish actor and Porsche ambassador Lauri Tilkanen, the film followed his escape into nature, balancing the pressures of his career with the freedom of the open road.

The campaign made Porsche more relatable yet just as desirable for the Nordic audience, reinforcing its presence in the region.