OM SYSTEM proudly unveiled its latest innovation, the OM-1 Mark II, with a comprehensive concept, production, and launch plan crafted by Kauas.

Building on the successful insights from its predecessor, the OM-1, Kauas built a launch experience through captivating video and photo content. The production was meticulously designed around key photography genres: bird, wildlife, macro, and landscape. This approach not only showcased the camera’s next-generation capabilities but also demonstrated its prowess through real-life usage.

The launch concept and production were exceptionally well-received, paving the way for a successful introduction of the OM-1 Mark II to the market.