concept event identity branding
identity for a premium golf invitational
Elevating Finlandia Group’s signature event hosted by PGA TOUR winner Sami Välimäki.
Finlandia Group, a Finnish wealth management company, partnered with us to elevate their signature golf event hosted by professional golfer Sami Välimäki. Our role was to craft a refined visual identity that reflected both the prestige of the host and Finlandia Group’s brand values.
We created the complete event identity for the Sami Välimäki Invitational. This included the event logo, visual system, flags, and the development of a set of themed holes that added character and recognisable touchpoints to the course environment. The aim was to give the tournament its own distinct expression while staying true to Finlandia Group’s premium positioning.
Alongside the identity work, our production team captured the event and produced a polished campaign built around the atmosphere of the invitational and the presence of a world-class athlete. The final output equipped Finlandia Group with high quality content for brand communications and future event marketing.
let’s work
together
Kauas Creative Oy
Mariankatu 7A,
00170 Helsinki
Finland
Company
Janne Honkaniemi
janne.honkaniemi@kauas.fi
+358 50 3018502
New Business
Janne Honkaniemi
janne.honkaniemi@kauas.fi
+358 50 3018502
Sanna Vuori
sanna.vuori@kauas.fi
+358 50 3301515
Salla Sandberg
salla.sandberg@kauas.fi
