We had the pleasure of creating a brand film for ABL-Laatat, one of Finland’s leading ceramic tile specialists, that positions them as the definitive thought leader in their industry. The film shifts the spotlight from the products to the human element, capturing the distinct craftsmanship of three team members: a project manager, a production supervisor, and a technical sales representative.

The narrative is people-centric, using their daily routines to naturally reflect ABL’s core values such as trust, joy and sustainability. Stylistically, the film introduces a sophisticated, documentary-driven aesthetic, pairing these observational color scenes with intimate black-and-white close-ups that capture the raw focus and experience of the professionals. Moving from the daily routines of the team, the film then showcases the ultimate results of their work through ABL-Laatat reference stills picturing the finished spaces, surfaces, and premium tiles.

The final piece serves as a seamless yet elevated extension of ABL’s brand identity. By connecting the people to their craft and its tangible results, it delivers an authentic, grounded impact that demonstrates how ABL’s industry leadership is driven by the genuine dedication of its team.