Olympus Cameras – PEN Fashion Accessories

Olympus requested us to redefine the look of the Olympus Fashion Accessories with something that transforms the main message from carrying a camera bag to having a beautiful but functional accessory on your shoulder. 

January and wintertime in Finland wasn’t obviously the choice of location, but neither was the one we chose. The chosen site was mesmerizing La Muralla Roja by Richard Bofill architects, and that’s basically all you need to know. *Fact check, you are not able to take wicked pictures at that location.*

By creating the photos and composing the new look of Fashion Accessories together with all new website texts, we created a unique platform for Olympus to reach potential customers, even from other camera manufacturers. 


Executive Producer: Juliane Hval Holmedahl

Photographer: Olli Keskinen
Creative Director: Janne Amunét
Producer: Janne Tarvonen
Stylist: Yoonsik Kim
Make-up artist: Emma Räsänen
Editor: Matias Jalmari, Joonas Tsokkinen