Kauas Creative featured in Vogue Scandinavia: What is luxury 2026?
Vogue Scandinavia featured Kauas Creative and ABL-Laatat’s recent panel discussion exploring craftsmanship, luxury and AI in a rapidly changing creative landscape. The discussion gathered voices from architecture, design, media and technology to reflect on what creates meaning, desirability and emotional value in the age of artificial intelligence.
Moderated by Kauas Creative COO Janita Suojanen, the conversation explored themes ranging from craftsmanship and human intention to emotional connection, permanence and the growing desire for analogue experiences.
”I welcome the idea that luxury is becoming something more complex than perfection, but it does have to bring pleasure and be extraordinary in one way or another – whether it’s a moment of quiet peace by the ocean or a texture you can’t help but touch.
Janita Suojanen
The article highlights a cultural shift already visible across premium industries: as polished perfection becomes easier to produce, individuality, care and considered experiences are becoming increasingly valuable.
Read the full Vogue Scandinavia feature What is luxury in 2026?
Photography: Jussi Hellsten
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Kauas Creative
helsinki@kauas.fi
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