Brand identity Design Brand launch Copywriting
The project involved rebranding the over-a-century-old camera brand, Olympus, into an appealing outdoor brand, OM SYSTEM, respecting its heritage. We spearheaded the transformation, focusing on the brand’s trust, iconic nature, and a touch of light rebellion. The rebranding process emphasized Olympus’ history, outdoor connection, and 1980s playfulness, resulting in a strong visual identity and strategic branding that resonates well with outdoor enthusiasts.
”Kauakselta löytyi ymmärrys toteuttaa brändiuudistus tavalla, joka sekä kunnioitti vanhoja asiakkaitamme, että houkutteli uusia potentiaalisia asiakkaita tutustumaan tarjontaamme. Puhuttelemme nyt tavoiteasiakkastamme vahvalla ja erottuvalla brändi-ilmeellä, jolla on selkeä strateginen suunta.
Henrik TanabeSenior Brand & Marketing Strategy Manager EMEA, Americas & Oceania
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